2021: Syphon Reservoir Improvement Project Campaign
In drought-prone California resilient sources of water are critical to the social and economic well-being of communities. But how many people really know where their water comes from? And how does lack of knowledge undermine public support for new projects?
Those questions were foundational to the planning and rollout of the Syphon Reservoir Improvement Project Campaign, a multilingual, integrated outreach strategy that built unchallenged support IRWD’s plans to increase the size of its recycled water reservoir.